Winston Churchill is often misquoted with the admonition: Never give up, never, never, never give up. In fact what he actually stated in the early hours of World War 2 was, "Never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honour and good sense" (www.quora.com/Why-did-Winston-Churchill-say-never-never-never-give-up). But the point is still well taken.